Webinar | Think Like a Publisher to Generate ROI
For brand journalism campaigns to survive more than 1-2 budget cycles or a change in the C-suite, they must demonstrate hard-dollar ROI. Too many worthwhile programs fall to the budget ax because they can't connect their page views to sales. Inbound Journalism is a methodology that builds lead generation into your content and engagement plan, enabling you to demonstrate measurable results to the C-suite.
Join us on Tuesday, June 28 to learn:
- The characteristics of an Inbound Journalism strategy
- The Six Success Factors of an Inbound Journalism campaign
- How Kodak used Inbound Journalism to create a sales pipeline and become thought leaders
- The brand as a publisher: a new business model and source of revenue and competitive advantage
Date: June 28, 2016
Time: 12:00 pm to 1:00 pm EDT