Webinar | Think Like a Publisher to Generate ROI

 


Inbound-Journalism-Webinar-Austin-Lawrence-Stamford-CTFor brand journalism campaigns to survive more than 1-2 budget cycles or a change in the C-suite, they must demonstrate hard-dollar ROI. Too many worthwhile programs fall to the budget ax because they can't connect their page views to sales.  Inbound Journalism is a methodology that builds lead generation into your content and engagement plan, enabling you to demonstrate measurable results to the C-suite. 

 

Join us on Tuesday, June 28 to learn:

 

  • The characteristics of an Inbound Journalism strategy
  • The Six Success Factors of an Inbound Journalism campaign 
  • How Kodak used Inbound Journalism to create a sales pipeline and become thought leaders
  • The brand as a publisher: a new business model and source of revenue and competitive advantage

 

Date: June 28, 2016

Time: 12:00 pm to 1:00 pm EDT

 

 

 

Register for the Webinar