Our advertising effectiveness audit helps you answer questions in five essential categories about advertising investment, based on more than 35 years of experience running B2B SaaS ad campaigns:
✔️ People: Are you targeting the right people at the right companies?
✔️ Creative: Does your advertising stop prospects in their tracks?
✔️ Channel: Is your media mix optimized and do the people driving the ad platforms in your organization or agency know their stuff?
✔️ Journey: Are you reaching prospects with the right message for where they are in the buying process?
✔️ Outcomes: Is the post-click experience consistent with the expectations you’ve set in the ad?
This audit will guide you to an understanding of where your efforts are failing and what you need to do to build efficiency back into advertising expenditures, making it easier for you to “defend the spend” to the CFO.
You might be asking, “Can I afford this assessment?”
And the answer is, yes… because for a limited time during our beta test, it’s available at no cost to you.
We only ask for your glowing testimonial about your experience if you find value.
Ready to uncover the hidden dangers lurking in your advertising?
