---
title: "Webinar: The KLAFFS Story"
description: Join our next webinar to learn how a regional retailer creates new income streams, gains competitive advantage and dominates its market.
image: https://info.austinlawrence.com/hubfs/images/ALG-webinar-landing-page-header2.jpg
---

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# Replay: How a Regional Retailer Is Overcoming Industry Disruption

#TheBrandPublisher Webinar Featuring KLAFFS

# Reaching "Digital First" Consumers Through Brand Publishing

 

**KLAFFS**, a 95-year-old regional retailer![Klaffs Image](https://info.austinlawrence.com/hs-fs/hubfs/Blog_Images/Klaffs%20Image.png?width=302&name=Klaffs%20Image.png) of lighting, bathroom and kitchen fixtures, faces competition from big box and online specialty retailers as well as area retailers that compete on price and relationships. **A simple corporate website could not address the retailer's challenges and opportunities.**

 

In this episode of #TheBrandPublisher, KLAFFS reveals how its online publication, KLAFFStyle, rocketed to ****20K monthly unique visitors**** in less than a year and started driving business results**.**

 

Replay the webinar and learn how KLAFFS:

 

- Embraced a visionary B2B/B2C strategy driven by an online media property, KLAFFStyle
- Reasserted its position as the area's top home design retailer among major brands and home design professionals
- Motivated homeowners seeking best selection, expert advice and competitive pricing to choose an in-store purchase experience

 

**Original Date:** August 8, 2017

 

*Replay the webinar and download the slides by using the form to the right.*

### Get the Webinar Replay & Slides

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