Reaching "Digital First" Consumers Through Brand Publishing


KLAFFS, a 95-year-old regional retailerKlaffs Image of lighting, bathroom and kitchen fixtures, faces competition from big box and online specialty retailers as well as area retailers that compete on price and relationships. A simple corporate website could not address the retailer's challenges and opportunities.


In this episode of #TheBrandPublisher, KLAFFS reveals how its online publication, KLAFFStyle, rocketed to 20K monthly unique visitors in less than a year and started driving business results.


Replay the webinar and learn how KLAFFS:


  • Embraced a visionary B2B/B2C strategy driven by an online media property, KLAFFStyle
  • Reasserted its position as the area's top home design retailer among major brands and home design professionals
  • Motivated homeowners seeking best selection, expert advice and competitive pricing to choose an in-store purchase experience


Original Date: August 8, 2017


Replay the webinar and download the slides by using the form to the right.

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