Case Study: Thought Leadership That Filled the pipeline

Discover how to build a content-based industry portal that:

• Generates leads.
• Caters to all audiences, including brand executives.
• Speaks at the level of a historic brand.

Learn how to marry brand publishing with thought leadership and ROI.

The real key to success — and the factor that sets this content strategy apart from others — is a solid BUSINESS CASE that enables management to sell the idea in the first place.

Walk through the entire portal creation process

• Identifying personas that would attract an audience interested in Kodak's automation software.
• Employing a lead pipeline model that demonstrated ROI.
• Publishing content that spoke at the level of an iconic American brand.
• Creating a name and image that the new CMO could get behind.