You’re right—lead generation is getting harder.
It used to be a slam dunk for marketers -- produce content, promote through email and ads, and hire enough business development reps (BDRs) to follow up on the dependable flow of inbound leads.
- Great content is table stakes.
- Click-throughs mean less than they used to
- CEOs are impatient for results but unwilling to grant more budget until there is evidence of marketing traction.
You can’t keep creating generalized and educational content that buyers have come to ignore—you must into pain points, gaps and triggers that move them to action.
So, let’s hush up those demanding sales folk.
This eBook will help you to keep them busy – with solid leads that have clear intent for a problem you know your business can solve.
And you can achieve this within 90 days, if not sooner.