#TheBrandPublisher: A conversation with

Dennis Reaves

The General Manager's Take on Inbound Journalism



The Chief packaging Officer team set out to use content to build a sales pipeline from a standing start. Using our Inbound Journalism methodology, they ended up with a commanding voice in the packaging industry and a division that owned a media property with enterprise value worth 16x more than the initial offer two years prior.  Join us for this fascinating round table discussion of the GM's take on why running your content marketing like a publisher that owns a media property makes good business sense. 


Original Webinar Date: Thursday, March 2, 2017


Our Panel:


Dennis Reaves

Former General Manager, Kodak DESIGN2LAUNCH Solutions


Keith R. Reynolds

Vice President, Austin Lawrence Group
Former Managing Editor of Chief Packaging Officer


Ken Lempit

President, Austin Lawrence Group


Ellie Becker

Senior Consultant, Austin Lawrence Group
Former Senior Editorial Consultant of Chief Packaging Officer


*Inbound Journalism



Replay the Webinar