Advertising Audit LP Hero Image 2025 - find the waste generic

If you’re spending $1M or more on paid media, even small inefficiencies can cost millions over time. And if you can’t prove every dollar is pulling its weight, your budget could be next on the chopping block.

Our Free Media Budget Analysis Tells You Where You’re Throwing Money Away

Qualifying firms get a deep, point-in-time diagnostic of your current paid media investments, built to uncover:

  • Channels or buys that are underperforming
  • Creative that’s costing you qualified leads
  • Platforms where you’re overspending relative to benchmarks
  • Opportunities to improve targeting, messaging, and campaign cadence

We focus where it matters most: Google, Meta, LinkedIn, and programmatic—the channels where overspending and underperformance hurt you the most.

Secure your spot now and identify the waste in your budget.

Because each analysis takes our senior team a full day to complete, we can only offer 4 per month. Once those slots are gone, the next opening may be 4–6 weeks out.

Media Budgets are Juicy Targets for Axe-Wielding CFOs

Paid media is likely your largest marketing line item after salaries. That makes it a target for cost-cutting, and the risk is greater if KPI performance is deteriorating.

So, if your CFO walks in tomorrow and starts asking difficult questions about your media buying decisions, will you have the evidence to defend your spend?

Why Bad Media Buys Are Hard to Spot

Waste hides in even the best-run campaigns. Here’s where:

  • Internal teams get pulled into other priorities (optimization doesn’t occur as often as it should)
  • One person buying all your media gets stretched across too many platforms (no one can master them all)
  • Agencies that have gone stale coast on what used to work (taking you for granted)
  • Internal teams lack the skills and experience to manage larger budgets (wasted spend and missed opportunities pile up)

Left unchecked, waste stays buried. And when your CFO uncovers it, the conversation won’t be about optimization—it’ll be about accountability.

Why We Do This

We’ve been managing B2B SaaS ad campaigns for 35+ years. In that time, we’ve learned two things:

1. Every campaign has hidden inefficiencies. Even the best ones.

2. When we find them, most companies hire us—because they can’t unsee the waste we’ve uncovered.

In one recent case, we found $100K in wasted spend just in the analysis. 

And in past diagnostics, we’ve identified 10–30% budget waste that clients could reallocate toward higher-yield campaigns—without spending a dollar more.

How It Works

1. Qualify — Spend $1M+ (or plan to) annually on paid media & open to making changes if opportunities are found

2. Brief Intake — 5–7 questions about your current campaigns and goals

3. Discovery Call — We align on priorities, gather access to key platforms, and schedule your review

4. Analysis — Our team dives deep into the platforms where you’re spending the most

5. Report & Recommendations — You’ll see exactly where the leaks are—and how to fix them

The Cost of Waiting

The longer you wait to address leaks, the more they compound.
And if the CFO sees declining performance before you do, they’ll make the cuts for you.

In many companies, once budget is gone—it’s gone for good.
Our media budget analysis puts you back in control, armed with the data and recommendations you need to defend your spend before it’s under attack.

Your ad budget is too big to run on assumptions.
Let’s find the leaks now—before they cost you your growth, your budget, or your credibility.

Start Your Free Media Budget Analysis.