In a world awash in data, less is more. Build your business case on these metrics to drive discussion on the ROI of marketing.

Six-marketing-metrics-ceo-cfo-coverAs marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. 


Do you know which metrics actually matter to your boss? In this handy guide we'll share the six metrics that do.


In this brief but concetrated 12-page guide, you'll find:


  • 6 marketing metrics that prove the value of your marketing efforts
  • Formulas and examples to help you calculate your own metrics
  • Explanations and scenarios of why these metrics are important and how to interpret them


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